Before a single pixel is designed, we do the hard thinking — researching your market, understanding your audience, and mapping the path to measurable growth.
Most small businesses skip the strategy phase and launch websites that look fine but perform poorly. Discovery & Strategy is the foundation of every Webbi project — the phase where we ask the questions competitors never think to ask, and turn the answers into a blueprint for measurable online success.
We begin with a comprehensive market analysis, studying your local competitive landscape in detail. We identify where competitors are leaving customers underserved, which keywords drive qualified traffic in your area, and how your brand voice can own a distinct position. This research shapes every decision downstream — from what to say on the homepage to which pages drive conversions.
The deliverable is a clear, actionable Site Strategy Document: an audience profile, a prioritized keyword list, a proposed site architecture, a content brief, and a launch roadmap with milestone dates. You review and approve it before any design begins. When we build on solid strategy, results follow — not luck.
Every item below is documented, reviewed with you, and handed off as a permanent asset your business owns.
A structured overview of your local market, demand signals, and opportunity gaps.
Deep audit of five key competitors — their messaging, SEO, and conversion gaps.
Detailed buyer personas built from real behavioral and demographic data.
A tone-of-voice guide so every word on your site sounds intentionally yours.
Page-by-page content plan aligned to the customer journey and search intent.
Prioritized list of local and long-tail keywords mapped to each page.
A logical page hierarchy and internal linking structure built for SEO and UX.
A milestone-driven project calendar so you always know what happens next.
Four focused phases, designed to surface every competitive advantage your business already has.
We start with a 60-minute deep-dive session. You walk us through your business goals, current challenges, who your best customers are, and what success looks like one year from now. We record and transcribe this so nothing is lost.
Our team researches your local market for 3–5 business days. We map competitor websites, analyze their Google rankings, study their conversion paths, and document every gap we can exploit on your behalf.
We compile all research into a clear, concise document — audience profiles, keyword priorities, brand voice guidelines, content architecture, and a phased roadmap. No jargon. No filler. Only decisions that matter.
We present the document in a live walkthrough call. You ask questions, suggest adjustments, and approve the plan. Once signed off, this document guides every phase of design, development, and launch.
Every great website begins with a plan. Let's build yours together — starting with a free consultation call where we learn your business inside and out.